3/12/10-3/14/10 Weekend Predictions
You wouldn’t believe it, but 4 new flicks are hitting theaters this weekend… and I’ve only really seen promotion for two of them. No matter what, none of the openers are taking down the Depp-Burton surprise juggernaut that is “Alice in Wonderland.”
The most likely success of the four new releases is the Iraq-War actioner “The Bourne Zone” “Green Zone” starring Matt Damon under the direction of Paul Greengrass of “Bourne Ultimatum/Supremacy” fame (he was also nominated for a directing Oscar for “United 93″ a few years ago). Now that Greengrass and Damon have become somewhat of a go-to team by their third outing, 2010 is shaping up to be a year of actor-director duos after the Scorsese-DiCaprio hit “Shutter Island” and the Burton-Depp blockbuster “Alice in Wonderland.” Following in the footsteps of those films- “Green Zone” has a lot going for it. Of course the marketing is promoting this pretty much as the latest “Bourne” entry, even confusing some viewers into thinking so with readings such as: “From the Director of The Bourne Ultimatum”…”and star Matt Damon.” That should bode well for box-office potential as audiences are pining for a new entry in that action-series, which apparently is going to happen anymore. I wouldn’t expect Bourne-style numbers this weekend of $70 million or $52 million, but tying in the recognition factor will surely help. Also, the flick is coming hot off the heels of the Oscar wins for the comparable film “The Hurt Locker.” Add in the action-genre and Matt Damon as a reliable star in vehicles like these, and things are looking solid. The drawbacks, however, include the fact that the action and plot aren’t shining through in the previews. The plot has something to do with Damon’s military character discovering that the U.S. government fabricated the whole WMD’s scenario back in 2003, and ‘boom goes the dynamite.’ Reviews have also been right down the middle with critics complaining that the film is dated and should have been made five or six years ago. Then again, Roger Ebert is raving about it–giving it a whopping 4-stars and striking back with “it’s a thriller, not a documentary.” On top of that, the R-rating could hinder some of the potential Bourne-fan audience members under 17. All-in-all, I expect bigger numbers than the similar Russell Crowe/Leonardo DiCaprio/Ridley Scott Iraq thriller “Body of Lies” from 2008. That film opened to a paltry $12.8 million on its way to $39 million. “Green Zone” should have a bigger impact. I’m looking for a solid $24 million or more.
Next up is “Remember Me,” as Twlight’s Robert Pattinson tests his solo bankability without all the white makeup. I don’t know much about the plot, but apparently it’s the latest James Dean-esque pop film for tweens eyeballing some romance. With “Dear John” and “Valentine’s Day” fading, and twi-hards itching their neck bites until June 30th when “Eclipse” opens, “Remember Me” might suffice for now as a satisfactory drool-fest. I don’t see much star-power for Pattinson in a small film like this, so give it $12 million.
R-rated youth comedy hits this weekend with “She’s Out of My League,” which is surprisingly getting reviews on par with “Green Zone.” Nobody seems to raving exactly, but it’s getting better marks than I expected. Still there’s little star-power in this film with that geeky guy from “Knocked Up.” He plays another geeky guy hooking up with ‘the perfect-ten’ girl. I don’t think this genre succeeds without major buzz, glowing reviews, or ample star power. This movie seems to have none of that despite some decent reviews. My guess is it’s a $7.5 million opener.
Academy Award-winner Forest Whitaker is hitting the fast-track this month with two films of his being released on consecutive weekends. Tomorrow he delivers “Our Family Wedding,” a look-alike of the Bernie Mac/Ashton Kutcher vehicle “Guess Who.” This film also stars the girl that plays “Ugly Betty” on the hit comedy series. Honestly, the early reviews say it’s atrocious and forgettable so I expect next-to-nothing from this one. I could be dead-wrong here about the appeal, but I literally haven’t seen one commercial for this. I’ll give it $5 million at best.
Ah, now to those good old holdovers. Well, “Alice” and folks blew everyone away. With its huge opening, I’m expecting a sizable drop as this isn’t an “Avatar”-style try-it-out and see before word-of-mouth explosion. No, the $116 million was obviously somewhat of a fan rush. However, there is virtually no competition for families or any other event films. I’m gathering another $55 million for the weekend, bringing the Disney flick up to about $200 million by Sunday.
I’m surprised that “Brooklyn’s Finest” didn’t disappoint much with its respectable $13.5 million opening–a solid number for the dirty cop genre. Now that “Green Zone” enters the R-rated action-mix, I predict it’ll fall to $6.5 million for about $24 million total after ten days.
“Shutter Island” faces some competition with “Green Zone” as well. The good news is that the film will become the third Scorsese-DiCaprio film to cross $100 million. It seems the studio made the right decision in moving the picture out of the October, 2009 slot and into the less busy February slot of 2010. Give the duo another $7 million for $106 million in the bag–making it also the third film to cross $100 million domestically this year.
Kevin Smith, Bruce Willis, Tracy Morgan and Stifler are still hanging around multiplexes. After a 49% decline last weekend, “Cop Out” has a lot of R-rated competition, violence and comedy-wise. The declines should be heftier this weekend. It’ll probably lose over 50% of its audience this weekend for $4.5 million as it approaches the $40 million mark.
Finally, “Avatar” missed out on the Best Picture Oscar last Sunday, which doesn’t give it any chances to regain some momentum. “Alice in 3D” is now the big ticket, and Cameron’s reign will likely fade pretty quickly at this point. It’ll probably take a 45% drop to about $4.5 million, bringing the domestic cume to $727.5 million.
As usual, stay posted for further updates this weekend, and don’t forget to check out our reviews at walkingtaco.com!
-MJV & the Movies


